I just watched the greatest documentary~style TV show ever! The Pitch airs on AMC and premiers on April 30th. I caught the sneak preview.
The Pitch covers two ad agencies as they compete for the same piece of business. It is a behind~the~curtain look at the strategic and creative process. Whether your job is as the “pitcher” or the “pitchee”, this is must~see viewing.
Here are a few quotes from the show that will motive you and make you think about what we do …
“There’s no software that can write a great idea.”
~ Tracy Wong
Founding Partner
WDCW
What we do as marketers is special. We have the one job that everyone thinks they can do, but few can truly do successfully. As marketers, we’re expected to be creative on~demand.
Computers can run our government, they can think strategically enough to play chess, but they can not create the ideas that connect a company’s brand, to a campaign strategy, speaking to a target’s unique needs, in the target’s voice, while factoring in the competitive messages to differentiate and make an impact in the marketplace.
We are NOT the “arts and crafts department!” We are NOT the “event planners!” We are a special combination of researcher, artist, writer, strategist, accountant and sales person. We are the left and right brain living in perfect harmony.
Marketing is creative, but it’s creative under pressure. We’re told…
“Go be creative…
… and make sure you do this…
… and make sure you do that…
… and make sure you do it in the next 24 hours.
See you then.”
~ Jonathan Cude
Chief Creative Officer
McKinney
Marketing is about getting passionate enough about an idea that you’re willing to share it with the world … then watching that idea, that you love, get shot down because one person in the room “doesn’t get it.”
Marketing takes the passion and the desire and the drive to give birth to great ideas and still be enough of a cold~hearted, callused, S.O.B. to forget them and move onto the next without looking back. It takes thick skin and a short memory.
Last words of wisdom that were not from The Pitch…
“When a doctor makes a mistake, they bury it.
When a lawyer makes a mistake, they lock it away.
When a marketer makes a mistake, they publish it for the whole world to see.”
~Nick Sabatino
Flynn, Sabatino & Day
Nick was a mentor and a friend. He shared this thought with me when I was an intern and I’ll carry it with me forever. It speaks to typos and design flaws and ideas that simply miss the mark. It reminds us of the importance of what we do and reminds me that my reputation, my company’s reputation and my client’s reputation are on the line every single day.
Be proud, marketers, you are an exceptional, irreplaceable, crazy~out~of~your~mind group of people.
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