One of the great things about giving away Google Analytics for free is that you, our customer, get to select exactly the professional services you want. We don't restrict you with (or ask you to pay for) a pre-determined one-size-fits-all professional services package. Instead, you customize your integration, analysis, and implementation package according to your needs. Some of you already have in-house expertise, some prefer a do-it-yourself model, and others prefer to work directly with one of our Google Analytics partners.
We'll continue to support you with our free resources: the Analytics Online Help , the Analytics Discussion Group, built-in product help, Conversion University, as well as the occasional webinars, events, and blog entries. But if you need sophisticated hands-on professional services, it's nice to know where to find them.
Whichever part of the world you do business in, whatever level of service you need, there's a Google Analytics partner ready to help. We're going to highlight some of our partners in upcoming blog posts, but if you're used to using another enterprise level analytics package, you're probably already familiar (and have perhaps worked with) some of our Google Analytics partners. Stay tuned for more.
Thursday, July 27, 2006
Friday, July 21, 2006
See you at SES in San Jose
Are you planning on coming to the next Search Engine Strategies conference taking place in San Jose, CA from August 7 to August 10th? It's a great event for learning how to grow your business through search engine marketing and website optimization -- and to network with business owners, web developers, experts, and vendors.
SES runs more than four days, packed with informative seminars on a wide range of topics like "Ad Copy & Landing Page Clinic," "Search APIs," "Online Video Advertising" and "Local Search Marketing Tactics" led by well-known leaders and authors in web analytics and search engine marketing. Google CEO Eric Schmidt will even be delivering the keynote on Wednesday, August 9, and on August 10, Google Analytics Senior PMM (and Urchin co-founder) Brett Crosby will be on a panel about measuring the success of websites and online marketing generally.
We're excited to offer a promotional "Priority" code for 20% off when you buy a Conference or day pass to SES San Jose. The Priority code is 20GOO2 (two-zero-gee-oh-oh-two). To redeem the Priority code and purchase a pass to the conference, go here or click the ad below:
We hope to see you there!
SES runs more than four days, packed with informative seminars on a wide range of topics like "Ad Copy & Landing Page Clinic," "Search APIs," "Online Video Advertising" and "Local Search Marketing Tactics" led by well-known leaders and authors in web analytics and search engine marketing. Google CEO Eric Schmidt will even be delivering the keynote on Wednesday, August 9, and on August 10, Google Analytics Senior PMM (and Urchin co-founder) Brett Crosby will be on a panel about measuring the success of websites and online marketing generally.
We're excited to offer a promotional "Priority" code for 20% off when you buy a Conference or day pass to SES San Jose. The Priority code is 20GOO2 (two-zero-gee-oh-oh-two). To redeem the Priority code and purchase a pass to the conference, go here or click the ad below:
We hope to see you there!
Monday, July 17, 2006
Tip: Measuring the performance of ad text
In pay-per-click (PPC) advertising, understanding keyword performance is essential. But did you know that you can also use Google Analytics to see how different ad copy affects conversion rates? The cross-segmentation feature (click the red arrow to the left of your results) enables you to see not only how a keyword performed, but also which ad copy was most effective.
For example, go to the “AdWords Analysis” report under “Marketing Optimization/Search Engine Marketing.” Drill down from the Campaign to the Ad Group to the Keyword by clicking on the plus sign. To cross-segment a keyword by ad copy, click on the red "Analysis Options" button to the left of your desired keyword.
Select “Cross Segment Performance” and then the “Content” option. (See screenshot below.) Assuming that you have enabled autotagging on your AdWords account, this will display the first line of ad text in the creative.
You can also look at the overall performance of ad copy by looking in the "Overall Ad A/B Testing" report under "Content Optimization/Ad Version Testing." This report actually has a column called "Content" that displays the first line of ad text and the visits generated by that ad.
For example, go to the “AdWords Analysis” report under “Marketing Optimization/Search Engine Marketing.” Drill down from the Campaign to the Ad Group to the Keyword by clicking on the plus sign. To cross-segment a keyword by ad copy, click on the red "Analysis Options" button to the left of your desired keyword.
Select “Cross Segment Performance” and then the “Content” option. (See screenshot below.) Assuming that you have enabled autotagging on your AdWords account, this will display the first line of ad text in the creative.
You can also look at the overall performance of ad copy by looking in the "Overall Ad A/B Testing" report under "Content Optimization/Ad Version Testing." This report actually has a column called "Content" that displays the first line of ad text and the visits generated by that ad.
Tuesday, July 11, 2006
Increased availability of Google Analytics
In response to the continuing strong demand for Google Analytics accounts, we've been steadily increasing capacity and decreasing turnaround time for issuing new accounts. We're now able to offer an invitation code usually within 2 days. In fact, if you're an AdWords customer, you may not need an invitation code at all because we've begun to streamline the signup process for Analytics from AdWords. If Google Analytics within your AdWords account hasn't already been enabled (try signing up from your AdWords account by clicking on the Analytics tab), check back again soon!
Wednesday, July 5, 2006
Spotlight on Conversion University
Have you visited Conversion University lately?
It's a great place to learn search marketing and web analytics techniques. Some of our latest articles include:
Sitemaps for Search Engine Optimization (SEO) in Driving Traffic.
Have you taken every step to optimize your site for natural search? Learn five Google Sitemaps tips that can help drive traffic to your site and improve the visibility of your content.
Qualitative Measurement for Brand Lift Campaigns in Tracking and Testing.
Beyond conversion rates, average visit values, and ROI, it’s sometimes useful to gain a qualitative impression of how well your site and marketing perform. Here are five Google Analytics reports you can use to assess how well your brand lift campaigns engage your visitors.
AdWords Targeting and Tracking Tips in Driving Traffic
Do you know your AdWords ROI for each of your geographic markets? Looking for the optimal mix between Search and Content network delivery? Here are five tips for targeting – and tracking – your ads effectively.
It's a great place to learn search marketing and web analytics techniques. Some of our latest articles include:
Sitemaps for Search Engine Optimization (SEO) in Driving Traffic.
Have you taken every step to optimize your site for natural search? Learn five Google Sitemaps tips that can help drive traffic to your site and improve the visibility of your content.
Qualitative Measurement for Brand Lift Campaigns in Tracking and Testing.
Beyond conversion rates, average visit values, and ROI, it’s sometimes useful to gain a qualitative impression of how well your site and marketing perform. Here are five Google Analytics reports you can use to assess how well your brand lift campaigns engage your visitors.
AdWords Targeting and Tracking Tips in Driving Traffic
Do you know your AdWords ROI for each of your geographic markets? Looking for the optimal mix between Search and Content network delivery? Here are five tips for targeting – and tracking – your ads effectively.
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