I've been around since the early days of Facebook. I've watched it go from a network of fellow college students into a network of well, everything and everybody. It's undergone lots of changes and every time they change anything I read a lot of "I hate this new facebook" or "I want the old facebook back." But a few months later, people get used to it and even begin to like it. Currently, this rings true for Facebook Timeline.
Now all pages have been switched over to Timeline, it may be time for you to explore some benefits your business page will have in this new format. I'll highlight my 3 favorite aspects:
1) The Cover Photo
Talk about real estate for branding. Instead of one tiny photo in the corner, you now have an 851x315 pixel area to showcase your company. As a visual person, I absolutely love this feature. It's like a free billboard dedicated just to you. Visit the pages of other businesses to see what they're doing. A few of my favorites include Folgers Coffee and Old Spice. Remember though, Facebook says you're not supposed to place calls to action or promotions in this space.
2) Profile Picture
No need to just have a logo anymore. This is another great place to get creative. Have the profile picture mesh with the cover photo, or have it contrast with the cover as a way to add visual interest. Think about your audience and your brand because this is the image that will show up on the newsfeed.
3) Pin a Post
Tired of your message getting buried in the Facebook listing? Well fret no more, you can now "pin" a post to the top of your timeline where it will stay. This is a great place to showcase promotions, contests or other calls to action. You can keep it there for up to 7 days at a time and you are now sure that everyone who visits your page will see that message.
These are just 3 of the many benefits of Timeline, so explore, research and most of all embrace the change. It's good for business.
Until next time,
Gail
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