Wanted: AdSense user feedback

Do you use both Google Analytics and Google AdSense? If so, we'd like to get your feedback on two questions: Which Google Analytics reports do you use most often in conjunction with your AdSense account? And which reports or metrics would you most like to see added to Google Analytics to help you succeed with AdSense?

Tell us your opinions in the Google Group "Analytics Help" which is a forum for Google Analytics users. We've created a topic thread to specifically hear this feedback.

Not an AdSense user yet? Sign up here.

Posted by Jeff Gillis, Google Analytics Team

Announcement from the Emetrics Summit

Today, in a speech to the entire Emetrics Summit audience, Brett Crosby from Google announced the beta launch of a new tool, Website Optimizer.

Website Optimizer is a free tool that helps AdWords advertisers test different landing pages and determine which one drives the most conversions. A true multivariate testing tool, Website Optmizer allows you to test variations of headlines, promotional copy, and images. The tool allows you to update your site with the winning test combination and continue to experiment.

The beta launch of Website Optimizer is a limited release that is offered to AdWords advertisers on a sign-up basis.

Professional, consulting and implementation services for customers will be provided by select Google partners such as Optimost, EpikOne, and ROI Revolution who include Website Optimizer within their suite of professional offerings.

For more details, read the Google AdWords Blog post.

Posted by Alden DeSoto, Google Analytics Team

Google Analytics + Google Checkout

Big news today for e-commerce site owners: you can now use Google Analytics with Google Checkout. Simply add a JavaScript call and a hidden field to each page that displays the Google Checkout button and you'll be able to see conversions and revenue metrics for your Checkout transactions. Here are the complete instructions.

This feature makes life even easier if you are an AdWords customer, because you'll also see ROI and Revenue per Click for every transaction that resulted from one of your keywords. (Keep in mind also that for every $1 you spend on AdWords, you can process $10 in sales for free on Google Checkout.)

Learn more about Google Checkout here or read the post on the Google Checkout blog.

Posted by Alden DeSoto, Google Analytics Team

Google Analytics at your bookstore

"Discover where your site visitors come from, what pages they visit, how long they stay, what they buy, what makes them give up, and where they go"

Google Analytics, by Mary E. Tyler and Jerri L. Ledford (Wiley Publishing) has just come out, the first of what we hope will be many helpful titles on Google Analytics. It walks through the whys and hows of most of the Google Analytics reports and provides some good hypothetical and real-world cases of how you can use the information. If you have been trying to avoid using filters and regular expressions, you may find the chapter on "Filtering Your Data" to be particularly helpful. However, there have been some important developments since this book went to press: the book does not discuss the new AdWords Analysis and AdWords Keyword Positions reports and you no longer need an invitation to create a Google Analytics account.

Posted by Alden DeSoto, Google Analytics Team