Tuesday, April 10, 2012

4 Steps to Effective Email – and 1 Afterthought


According to The Radicati Group, a technology market research firm, most of the world’s email traffic comes from the corporate world. In 2012, the number of businesses emails sent and received per day total 89 billion. This amounts to lots of emails flooding our inboxes every day! So how can we be as efficient as possible in our daily emails?

  1. Always include a relevant subject in your subject line. This helps greatly in searching for emails you need to reference at a later date.
  2. Keep your email short and address only one subject in your email – the same subject referenced in your subject line.
  3. Reread your email before you hit send. Is it clear and easy to understand? Unclear emails only create more emails for the recipient to try and get a clear understanding of what you’re trying to say.
  4. Check for grammar and spelling errors. Errors can make you look unprofessional.
  5. If your company offers an instant messaging option, be sure to utilize this where appropriate. This can greatly decrease the amount of emails cluttering everyone’s inbox – including yours.

Until next time,
Melissa

I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it hard to plan the day. E.B. White


MarketMatch is a full-service marketing consulting firm, dedicated to the credit union and community banking community.  We utilize knowledge-based strategies to help you FOCUS on the efforts that will generate MOMENTUM and yield the greatest RESULTS for your bottom line.

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