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| Image from TippingPoint Labs |
Marketers are challenged everyday with ensuring our dollar is invested in marketing strategy and tactical deliveries that work... in the end its all about three key letters-- R O I.
The return on investment is the holy grail that we MUST pay attention to and maximize.
The key is investing the "right" amount of dollars into the "right" strategies supported by the "right" tactics.
Simple. Right?
Well...it can be...There are four strategies that a marketer SHOULD employ to ensure the marketing efforts pay dividends. Here they are:
- Content. Content. Content. This is the king of all important elements. What we have to say is more important that how or where. Good content is viewed, shared, discussed and actionable.
- Relevant: Our message, content and delivery need to be relevant. Not to us, or our board, but to our target market. Relevancy is in the eye of the beholder!
- High Quality. This means adding value! A poorly written but relevant message may work...but a well written, added value relevant message is the key to the house! "Well written" means brevity, crisp language and actionable word choice that intrigues the reader and has them wanting more!
- Frequent (and recent). I added the recency to the frequency because we both the maximized response is the intersection of frequently seeing your relevant message with the added power of recently being exposed to your message, too.
Cheers!
Bruce Clapp
Want to learn more? Enroll in the MarketMatch eCollege! Smart learning online sessions delivered five consecutive Tuesdays with 2.5 CFMP credits for EACH session, tactical advice and a game plan for success! Enroll here!
MarketMatch is a full-service marketing consulting firm, dedicated to the credit union and community banking community. We utilize knowledge-based strategies to help you FOCUS on the efforts that will generate MOMENTUM and yield the greatest RESULTS for your bottom line.
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