4 Improvements To Google Analytics Real-Time Reports

Real-time reports provide useful insights for businesses that help them understand how their systems are reacting, instantly, such as when you send out an email campaign or engage in marketing that has a temporal nature. It provides alerting / intelligence, giving insight into things that are new or different such as a sudden increase in site traffic. Real-time also lets you win social by capitalizing on trending topics. For example, if you noticed a blog post you published previously is suddenly gaining attention due to something happening in the news, you could highlight it on the front page of your site to draw additional attention and ‘pour fuel’ on the social fire. 

Today, we're announcing 4 improvements to real-time reports. You can now:

1. Analyze Events in real-time
2. Breakdown real-time by Desktop/Tablet/Mobile traffic
3. Create shortcuts to your favorite real-time segments
4. Compare real-time filtered data against overall real-time data

Let’s go through the changes in more detail:

1. Realtime Events Report

With the real-time events report, you can now not only see the top events as they occur but also filter on particular event categories (and actions). Additionally, you can see whether particular segments of visitors trigger different events and debug your events deployment in real time.

To access this report, navigate to the real-time section of Google Analytics and click on the Events section. You should see a report similar to this:

Clicking on any of the Event Category will drill down and show all the Event Actions and Event Labels for that particular category.

If you are trying to see what events a particular segment of visitors generate, that is easy as well. Any filters you set up in any part of real-time are preserved in the Events report. For example, in the above screengrab we have set up a filter here to see what events are triggered from visitors coming via organic search.

2. Content Breakdown by Desktop/Tablet/Mobile

We live in an increasingly multi-screen world, and now you can see in real-time the type of device that visitors are using to visit your web site (desktop, tablet and mobile). This is available in the content report as shown below:

As with real-time reports, you can easily see your visitors filtered by the device type (by clicking on either of “Desktop” “Tablet” “Mobile”).

3. Shortcuts for your important real-time segments

We’ve heard from users that you like to look at certain segments of visitors in real-time, but dislike setting up the filters each time. Now, you can use the “Create Shortcut” feature to store your favorite segments. 

Now all you need to do is open up Shortcuts from the left navigation menu and click to any of your shortcuts.

4. Comparison real-time to overall data

Finally, you can compare the pageviews of your segmented visitors to overall traffic as shown below. This is nifty if you want to see quick comparison trends. For example, many times, after a G+ post, I create a filter by device type of “Mobile” and can see that the mobile traffic picks up much faster and also contributes more to the initial increase in pageviews.

Stay tuned for continued improvements to real-time, a growing area of importance for your digital marketing.

Posted by the Google Analytics Real-Time team

How Good Is Your Bank's Website Performance?

When determining how well your bank or credit union's website is performing, a number of factors need to be considered beyond visits alone. How long does a visiter spend on your site? Do they visit more than one page during a visit? How many pages do they visit? Is your website optimized for both smartphones and tablets?

In a just released report entitled, "Best of the Best Benchmark", Adobe examines six primary site performance metrics across five different industries to show the norms and areas of excellence. Even though supporting data provided by Adobe is rather sparse, financial marketers can still use these metrics as a guide to evaluate their website's performance and to provide impetus to make websites more powerful.

Time Spent on Website

Time spent on a website is probably the most important metric for determining site engagement. As could be expected, the amount of time spent on a top-performing financial institution website (6.77 minutes) is more than 5 minutes less than the time spent on an entertainment site (11.84 minutes) where content is robust. Interestingly, the variance between the best and the rest within the media and entertainment category is the largest, indicating that not all entertainment sites are . . . entertaining.

Adobe noted in their research that video is the most powerful content to use in social media because of the engagement value. While banks are just beginning to add video as part of their website experience, custom product and service videos could definitely increase engagement for financial firms (I covered the power of video in my February 27 post entitled, "Improving Bank Onboarding, Cross-Selling and Retention With Personalized Video").

Source: Adobe, "Best of the Best Benchmark", March 2013

Website Stickiness

Defined as the percentage of visits that result in more than one page view, the best performing financial service sites do well in the measurement of stickiness (72% of visitors visit more than one page), while on average banks and credit unions fall to the lower end of industries evaluated. 

While on the surface, this measurement may provide bank and credit union marketers an indication that they are drawing the right audience (there is a low bounce rate), it could also reflect that many visitors to financial sites start their visit on the less targeted home page as opposed to a page more reflective of the visitor's shopping interest. Therefore, a higher stickiness measurement may identify design and search marketing improvement opportunities for banks, where a visitor can enter the site on a page more relevant to their search. This could redirect spending and assist in targeting efforts.

Source: Adobe, "Best of the Best Benchmark", March 2013

Page Visits

While page visits, in general, are a good indicator of engagement, this measurement has the potential drawback of the two metrics mentioned above, since a high page visit value could indicate a poorly designed website where a visitor has a difficult time finding what they want on a site. The key is to evaluate page visits in conjunction with conversion rates to ensure that the power of more page views (or time on the website) correlates to more sales. 

The evaluation of page views is especially important in financial services, where increased page views does not equate to more ad revenue opportunities as it does with many media and entertainment sites. Interestingly, as was the case for the metric of website stickiness, the best of the financial sites performed near the top of the industries evaluated, while the average bank and credit union website fell near the bottom of the pack. 

Source: Adobe, "Best of the Best Benchmark", March 2013

Smartphone Visits

With banks focusing more and more on the mobile user and with smartphone users spending more time with email, search and social media, the importance of an optimized mobile experience can't be overemphasized. In fact, with recent studies indicating that the majority of consumers begin their shopping for financial services online, the value of capturing the smartphone user is greater than ever. Bottom line, if you don't provide an easy and relevant site experience (optimized for mobile), your prospective customer may never return.

Unfortunately, according to Adobe, the financial services industry falls well short of other industries, with only 9.7% of the internet traffic for the top performing firms coming from smartphone users and a paltry 7.2% being the average performance for banks and credit unions. While it could be argued that smartphone users are less likely to search for a financial firm using their phone (as opposed to a tablet or desktop), there is still much room for improvement given the importance of the younger, social media savvy consumer.

A way for banks to improve performance in this category is through the better use of imbedded links in email and digital communication that is accessed via the mobile device. While many banks still do not use email or digital marketing effectively, smartphone users are avid browsers and tend to open the majority of their emails on the go.

Source: Adobe, "Best of the Best Benchmark", March 2013

Tablet Visits

While the disparity between the best and the average performance of financial services firms in terms of tablet traffic was less than any other measurement, the percentage of traffic coming from the highly sought after tablet user was only 5.4% for the best bank or credit union site (4.5% average). This should be disconcerting to bank and credit union marketers since tablet users are some of the most affluent consumers, and therefore, an excellent target audience for financial services. 

And while it can be argued that people would rather do retail shopping or dream about their next vacation on their tablet, this measurement is a percentage of overall web traffic, indicating that banks and other financial firms still lag on this important measure.

Possibly reflected in the numbers, most financial services firms have not spent adequate resources on their tablet applications and have not developed the rich media experiences that tablet users desire. This opportunity was discussed in the just released research conducted by Fiserv entitled, "Banking on the Tablet Channel." As mentioned in the study, delivering an app-driven, fully functional tablet experience that compliments all channels will lead to more customers.

Source: Adobe, "Best of the Best Benchmark", March 2013

Room For Improvement

While there are many ways to measure the performance of a financial services organization web site, it is clear that most bank marketers need to work with their website development team to improve the user experience and create a better selling platform. This platform must have a responsive design that is optimized for the mobile and tablet user and contain engaging content that captivates the visitor and ultimately results in either a product sale or deeper engagement.

Another source of website performance rankings used in the financial services industry besides the Adobe study reviewed here is the Gomez Banking Performance Index. Gomez uses nine website metrics and 12 mobile metrics to provide insight into how customers and prospects experience a financial services site. While many of these measures compare speed, availability, etc., they are still important when determining performance.

Additional Resources

The Best of the Best Benchmark - Adobe (March 2013)

The Adobe Digital Index - Adobe

Banking on the Tablet Channel - Fiserv (March 2013)

US Banking Web and Mobile Site Performance Indices - Gomez (March 2013)

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Time Change?? ...Change your planning style

OK folks...we are two weeks into the "Spring Forward" time change.  Sunday mornings after the time change are always a bit rough...especially the spring change. We set the clocks to 'spring' forward in time, so we lost an hour of sleep...but we are closer to warmer days!

Daylight Savings Time is a welcome change and the long sunny days of spring and summer are around the corner!

However, the Time Change also signals an important time for us all... planning for the remainder of 2013 and, in particular, the mid-year strategic check up we should all have on our calendar for June/July.

Its time to look at things differently this year...and here are the TOP 3 changes you should make to your 2013 strategic marketing planning process:

1. Make is scalable-- start with each region/business line/office and scale your marketing plan from that common denominator forward to the entire organization. Start local, targeted and one-to-one and grow into an organizational support plan.
2. Bring in the customer voice-- whether it is focus groups, research, or simple branch intercepts, bring in the voice of the customer...what they want, the challenges they face, and the help they need from your organization!
3. Be 3-dimensional-- in EVERY aspect of your planning, PLAN for reaching your target customer from three different angles; see, hear and touch...electronic, print and personal...in person, in the mail and over the Internet...whatever 3-dimensional means to you...make it happen EVERY time this year!

Looking forward to the rest of 2013... is an exciting time and you should engage your entire organization in the communicating and sharing of ideas.  Just remember, there is a difference between asking for input and asking for decisions...you still need to make the decisions!

Cheers!

Bruce

With nearly 193,000 visits worldwide, we hope that you enjoy this blog.  If you find it helpful, please share it with your colleagues.  Also, check out our YouTube Channel for short video blogs about financial marketing.  

We bring these marketing philosophies to credit unions and community banks nationwide, and would love to bring them to your institution too.  Contact us to see how.

MarketMatch is also a nationally and internationally requested speaker.  Contact us to bring our marketing ideas to your next conference.

Here are the conferences where you can find MarketMatch.

See our story here. (click)

Chat with me LIVE! (click)

Or email me directly (click)

937-832-7894 x101

Improving The Activity Stream In Social Reports

We’ve redesigned the Google Analytics Social Reports to make it easier to see the conversations and activity happening surrounding your content on our Social Data Hub Partners. We’re introducing 2 new reports that make it easier to consume this data:

• Data Hub Activity
• Trackbacks

The activity stream was previously available via drill down from the Network Referrals or Landing Pages reports. We have now made it a standalone report. By navigating to the Data Hub Activity report you’ll see a timeline of the number of activities that have occurred in the Social Data Hub and the raw activities in a list below. You can also filter this list by any specific networks you choose. 

We’re also excited to announce that Trackbacks are now available in a standalone report. Trackbacks are all of your inbound links across the web, so you’ll be informed if anyone from a small to blog to the New York Times posts a link to your site. Additionally, we are providing context for the significance of each of these trackbacks by displaying the number of visits that were driven by each endorsing URL during the reporting period. You’ll see this number presented alongside the trackback. 

Image via Google’s Analytics Advocate, Justin Cutroni 

Give them a try and happy analyzing!

Posted by Linus Chou, Product Manager, Google Analytics

But Wait! There's More!

They are marketing's used car salesmen, but they work!  They make you question your sanity when you pick up the phone, but you make the call.  We've all fallen prey to them at one time or another ... the infomercial.

When we can't sit through a 30 second ad, what is it about this scourge of media that makes us sit through a half hour of "too good to be trues?"

I'm not saying that, as respectful marketing professionals, we should don the plaid jacket and start yelling at our audience.  But, I believe that there are lessons in everything.  And, since these 30-minute scream-fests seem to work, there are lessons we can learn from them as well.

What makes infomercials so damn successful?

Identify a Problem or Need
They may invent a need that I didn't even know I had, but man do I need a kitchen knife that can cut through an aluminum can!

We are all in business for a reason and that's because we represent a better mousetrap. If we didn't, we'd fold-up shop.  Especially my credit union and bank readers!  Most days, our members want us to just not screw up ... clear their checks and make sure that their balance is what they expect.  But when they need us, they REALLY care about us.  We are their gateway to that new house, new car or retirement! It should be no problem at all for us to identify a real problem or need.

Get Their Attention
Whether it's a Shake Weight, the Magic Bullet or the George Foreman Grill, people talk about infomercials.  Maybe it's because the product is so darn amazing or maybe it's just because that Sham Wow guy is so psychotically excited.

Have you seen most credit union and bank ads?  A little psychotic enthusiasm wouldn't hurt us!

Provide a Clear Promise
It's not that the product "melts" belly fat, it's about the way your spouse looks at you and the confidence that you now have.  The BENEFIT isn't in what the product does, it's in how the product makes you feel.  We need to remember that ... FREE checking is NOT a benefit.

Infomercials also make a clear and convincing case for the benefits that they offer.  Often through testimonials or before-and-after examples.  As financial institutions, we change people's lives every day. It should be no problem sharing how we can help others.

Strong & Immediate Call to Action
This is the cornerstone of all infomercials.  I've seen the same juicer offer for 3 years now that says I need to call in the next ten minutes!

If we've made a clear case for why they should choose us over the competition than we are doing the audience a dis-service if we don't encourage them to come in today.  Every minute they don't bank with us is another minute of misery.

Provide a specific, relevant offer and create a sense of urgency.

With a little more infomercial in our efforts, maybe we too can have our audience sit through our spots, be inspired to pick up the phone and create a little buzz.

------------------------------------------------------------------------

With nearly 195,000 visits worldwide, we hope that you enjoy this blog.  If you find it helpful, please share it with your colleagues.  Also, check out our YouTube Channel for short video blogs about financial marketing.  

We bring these marketing philosophies to credit unions and community banks nationwide, and would love to bring them to your institution too.  Contact us to see how.

MarketMatch is also a nationally and internationally requested speaker.  Contact us to bring our marketing ideas to your next conference.

Here are the conferences where you can find MarketMatch.

See our story here. (click)

Chat with me LIVE! (click)

Or email me directly (click)

937-426-9848

The Full Value of Mobile: New calculator and resources to estimate mobile’s value for your business in the new, multi-screen world

We live in a world of constant connectivity, where mobility is bridging the digital and physical worlds. With smartphones in hand, people are taking a variety of online and offline actions, like calling a business, downloading an app, looking for directions to a store, or starting research that leads to a purchase on another device. We’re working hard to account for these new paths to purchase in AdWords, like the recent addition of calls as conversions to AdWords reporting. Still, with more work to be done to improve measurement tools, most marketers still account only for sales happening on a mobile site and aren’t seeing the full picture. Today we’re introducing the Full Value of Mobile initiative to help marketers begin this discussion and better understand mobile’s impact online and offline. 

This new consumer behavior is now the norm, with a recent study showing that nearly three of ten mobile searches result in visiting a store, calling a business, or making a purchase online. Some smart marketers are already investing in understanding how mobile drives sales through these new customer paths. For example, adidas, in partnership with their agency iProspect, felt that mobile was converting in ways beyond their mobile website, so they created a simple yet powerful attribution model to understand how mobile is driving customers into stores. As a result, adidas found that each click on their store locator button was worth $3.20, which has changed the way they view their digital investment. See their full case study here.  

While savvy marketers like adidas are already defining the full value of mobile, most marketers have struggled to get started. To help marketers better understand mobile attribution, we’re launching the Full Value of Mobile initiative, which includes:

• A calculator tool
• Videos that illustrate each mobile conversion path
• Case studies highlighting successful mobile strategies
• Tips for measurement

The Full Value of Mobile Calculator provides simple equations and benchmarks to help you estimate of the value that mobile drives for your business through calls, apps, in-store, mobile site and cross-device. In about 30 minutes, you can follow the step-by-step wizard to upload data from AdWords and your mobile website, and make some key assumptions to create your Full Value of Mobile estimate. Through the exercise, you’ll see the total value, value per click, and ROI that mobile is driving for your business across all mobile customer paths, not just your mobile website. You’ll also see how cost-effective your mobile CPAs are.

We hope the Full Value of Mobile Calculator helps marketers begin to investigate mobile’s impact online and offline, whether they use it as a directional estimate of mobile’s value or to spark ideas on how to build deeper and more customized models. To learn more about the Full Value of Mobile and how to use the calculator, please join us for a webinar on March 28 at 1pm EDT.  You can sign up here.

Mobility has forever changed the way consumers live and shop, giving rise to these new customer paths as the lines between digital and physical experiences blur. Understanding what each of these mobile pathways means for your business is a critical piece of the larger attribution challenge that every marketer needs to meet head-on. This requires thinking about the full customer journey and acknowledging the interplay between various devices, channels and media influences along the way. Only then can marketers give credit where it’s due – both between and within channels. In other words, rethinking conversion paths is not only key to unlocking the full value of mobile, but also to unlocking the full value of digital.

Posted by Johanna Werther, Head of Mobile Ads Marketing

DoubleClick Search at SMX West: Search marketing is now faster, smarter, better

(Cross-posted from the DoubleClick Search blog)

Last week on March 11 and 12, our DoubleClick Search team spent two demo-packed days on the floor at the Search Marketing Expo - West, to connect with those of you who manage some of the largest search campaigns.

We set up an interactive lounge featuring demos, videos, games and product experts -- allowing us to show you how we help you go faster, make smarter decisions, and get better results to solve the most complex and demanding digital marketing challenges. Today, we wanted to share some of the topics we covered and the insights we heard from attendees. To kick off the discussion, we’re sharing a DoubleClick Search overview video, which we debuted at SMX West -- with more details that follow.

 

Go faster with tools for automation

Many of you told us you’re looking for ways to go faster with tools that streamline and automate your workflow across large search campaigns. Especially for marketers with large product inventory, staying on top of changing products, promotions, and seasonal trends can be cumbersome. At SMX West, we demoed inventory-aware campaigns, which integrates with your Google Merchant Center Feeds to automatically update search campaigns, based on your physical inventory. We got great feedback on the seamless workflow that cuts out repetition.

Make smarter decisions with all your data in one place

We also heard your growing need to measure digital marketing holistically -- within search, as well as across channels. So, on the SMX floor, we highlighted the different ways DoubleClick Search powers your business with the insights you need:

• Integration of Google Analytics metrics (beta), which incorporates statistics including bounce rate, page views, transactions, and revenue from Google Analytics, to get a clear picture of how search influences customer interaction on your website.
• Fast and accurate cross-channel reporting thanks to native integration with the DoubleClick Digital Marketing platform, to enable faster decision making, without reconciling reports or worrying about potential data drop-off from reporting on disparate tools.
• Enhanced campaigns support, which makes it easier for you to promote marketing messages across varying user contexts like location, time of day and device type, within a single campaign. In addition to basic support, we’ll soon help you take advantage of enhanced campaigns in unique and powerful ways, through bulk tools, custom-tailored mobile bid adjustments, and consultative services offered only by DoubleClick Search.

Get better results with tools that drive performance

As a performance marketer, you know it’s ultimately all about results. Over the past few months, we’ve focused on enhancing our Performance Bidding Suite for automated bidding -- understanding that smart bidding technology is the engine that drives campaign performance. At SMX West, we demoed our intuitive bidding UI, which lets you easily express flexible goals that align with your business objectives, and highlighted how fresh data, smart algorithms, fast operations, regular software updates, and the right transparency and controls help you achieve those goals.

To extend the conversation, DoubleClick Search will be at SES New York next week, and we look forward to another great opportunity to show you how we can help make search marketing faster, smarter, and better. We hope to see you there!

Expanding Universal Analytics into Public Beta

A typical consumer today uses multiple devices to surf the web and interact in many ways with your business. For most large businesses, already swimming in many sources of data, it’s an enormous challenge, but also an incredible opportunity. 

Back in October, we announced the limited beta release of Universal Analytics as a way for businesses to understand the changing, multi-device customer journey. Today, we’re excited to welcome and invite all Google Analytics customers to try Universal Analytics.

The benefits of using Universal Analytics to businesses are: 

• Understanding how customers interact with your businesses across many devices and touch-points, 
• Insights into the performance of your mobile apps, 
• Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results,
• Improved latency on your site by reducing client-side demands.

Testimonials from the initial beta release

Our initial beta customers using Universal Analytics and are pleased with their results. Rojeh Avanesian, VP of Marketing at PriceGrabber.com reports:

"At PriceGrabber, we know it’s important to understand consumer shopping behavior so we can provide a more customized experience to our users. Google’s Universal Analytics will solve this problem for us and many sites that are facing this challenge and help us serve our users better by providing them with more relevant content and shopping results. We can use Google Analytics’ metrics to segment our users in a way that improves and simplifies the shopping experience for consumers. That’s what we strive for at PriceGrabber, to make shopping and saving money as easy as possible."

How to get started using Universal Analytics

If you’re new to Google Analytics, you can choose Universal Analytics when you setup your account. Already using Google Analytics? Create a new web property in your Google Analytics account to set up Universal Analytics and explore the new features. 

Here’s what you’ll see when you create a new web property. Select the Universal Analytics column to get the new analytics.js code snippet you can implement on your website:

You can implement Universal Analytics with the new analytics.js JavaScript for websites, our iOS and Android SDKs for apps, and the new Measurement Protocol for all other platforms. 

Find more details on how to set up using our help center or developer guide. (Migration guides for properties using ga.js coming soon. Until then, set up a new property in your account for Universal Analytics).

To tag in the most flexible way possible, you can also take advantage of the Universal Analytics template available in Google Tag Manager, which allows you to make additional changes and enable new features to your analytics setup without changing the hard-coded tags on your website. Learn more about how to implement Universal Analytics through Google Tag Manager. 

For more information on Universal Analytics, visit our help center and developer guides. 

Happy analyzing - in the new and innovative ways you can with Universal Analytics!

Posted by JiaJing Wang, Product Manager, Google Analytics

Will A Klout Score Damage Your Business Brand?

With news that Klout launched scores for businesses, how will that impact your brand?

Will it decrease engagement? Will people think that there is no longer a reason to promote a brand to friends and family if a business has a high Klout score?

Will people trust the Klout business scores? Consider all the things in the news recently about Yelp, and how positive reviews for businesses mysteriously disappear.

Will a high Klout score actually damage a business because it will dissuade fans from becoming enthusiastic brand advocates? Could this result in a loss of fans? Could a Klout score also result in a decrease in a brand's engagement across all social channels?

According to the company's announcement, "Klout for Business will continue to develop into a portal where we intend to help brands and agencies streamline their understanding, management, and engagement with this important segment of the digital population," explained Matthew Thomson, Klout VP of Business Development, "Our goal is to help brands and influencers build relationships that transcend the current advertiser-consumer dynamic."

I don't know about you, but that doesn't address any of my questions about Klout business scores.

Back in October of last year, Klout integrated Facebook into Klout scores. According to a press release at the time, "Klout integrated Facebook pages into its Klout score calculations, which should result in higher scores for page users." But consider this, if higher scores are the result by linking social profiles, then the score is just a combination of connections among all linked profiles - and that is not an accurate reflection of actual klout. How many conversations are ongoing? How many retweets are shared? How many other variables are not considered that should be?

With all of these unanswered questions, it makes one wonder how long the strategy sessions lasted at Klout before launching scores for businesses.

So, here's the question of the hour: will you promote your Klout business score? Please chime in.

Learn from Google at #SESNY 2013

SES New York (#SESNY) is coming up next week, and just like last year, we hope you’ll join us again in the Big Apple.

During day 1 of SES New York, we’ll be on the expo floor with a custom-built Google classroom as well as part of the main conference sessions. Join us where you’ll learn about the newest need-to-know tools, features, and solutions from Google Analytics, AdWords, Mobile, GDN and DoubleClick Search to help you win in a constantly connected world. Following is a listing of our sessions to help you plan your SES experience. 

Google Solutions for a Constantalny Connected World

Day 1 - Tuesday, March 26th all day in the Expo Hall

10:30-11:30am: Reaching customers whenever, wherever, across any device. Surojit Chatterjee, Lead Product Manager for Enhanced Campaigns

11:45-12:45pm: Understanding the Full Value of Mobile. Brendon Kraham, Director, Global Mobile Solutions

2:00-3:00pm: Engaging with your audience in a multi-screen world. 

3:30-4:30pm: Using DoubleClick Search to manage campaigns across channels and devices. Anthony Chavez, Product Manager for DoubleClick Search

Don’t have a pass yet? Don’t worry. Expo Only passes are free and get you access to our Google classroom. You can also use the code NYGOOGLE which is redeemable for up to $700.00 off a full conference pass.

For attendees of the main conference, Google Analytics team members will be participating in the following sessions:

Landing Page Optimization

Day 1: Tuesday, March 26 from 11:45-12:45pm

Are your search landing pages working hard or hardly working? Landing pages can be the hardest-working part of your search campaigns, or they can kill your lead generation and sales conversion rates. Testing insignificant details such as button colour and headline size won't lead to real lift in your conversion rates. This session will show you what to test, how to analyse your landing pages, and how to get significant revenue lift quickly.

Moderator:

Andrew Goodman, SES Advisory Board; President, Page Zero Media

Speakers:

Justin Cutroni, Analytics Advocate, Google

Angie Schottmuller, Director of Interactive Strategic Planning & Optimization, Three Deep Marketing

The Dawn of Convergence Analytics

Day 1: Tuesday, March 26 from 3:30-4:30pm

The combination of "big data," access to cloud computing, powerful algorithms, and unprecedented visualization capabilities has created an emerging new class of analytics tools for the marketer. It's being called "Convergence Analytics". It's the marketing equivalent of "one ring to rule them all." Though still in its infancy as a discipline, there are many vendors in the market, and their goal is to pull together data sources from multiple touch points from the web and beyond. They're also using advanced data gathering and data regularization strategies to create a correlative dashboard-like experience for the marketer.

Moderator

Adam Singer, Product Marketing Manager, Google Analytics

Speakers:

Andrew Edwards, Managing Partner, Efectyv Marketing

Rand Schulman, Managing Partner, Efectyv Marketing

We hope to see you out at the event, you can find out more details on the conference site. 

Can’t make it to NY? Be sure and follow Google Analytics on Twitter and Google+ for real-time updates on sessions throughout the day sharing interesting bits from the conference.

Posted by the Google Analytics team

SES New York: Google solutions for a constantly connected world

SES New York is coming up next week, and we hope you’ll join us in the Big Apple!

During day 1 of SES New York, we'll be on the expo floor with a custom-built Google classroom. Join us for a full day of learning about the latest solutions from AdWords, Mobile, Google Display Network, and DoubleClick Search to help you win in a constantly connected world.

Where: SES NY Expo Hall, 5th Floor Marriott Marquee
When: Day 1 - Tuesday, March 26th
Sessions:

• 10:30-11:30am Reaching customers whenever, wherever, across any device. Surojit Chatterjee, Lead Product Manager for enhanced campaigns
• 11:45-12:45pm Understanding the Full Value of Mobile. Brendon Kraham, Director, Global Mobile Solutions
• 2:00-3:00pm Engaging with your audience in a multi-screen world. Speaker TBD
• 3:30-4:30pm Using DoubleClick Search to manage campaigns across channels and devices. Anthony Chavez, Product Manager for DoubleClick Search

Don’t have a pass yet? Don’t worry! Expo Only passes are free and get you access to our Google classroom. You can also use the code NYGOOGLE which is redeemable for up to $700.00 off a full conference pass!

Posted By Derrick Djang, Product Marketing Manager, AdWords