How well is Public Relations/Corporate Communications performed at your financial institution? Do you incorporate public relations into your marketing plan or just take advantage of it when something happens, good or bad? Maybe now is a good time to take a look at 15 elements of public relations that PRSA has identified that maybe you are not aware of...
- counseling - advising management
- research - determining attitudes and behaviors of the public
- media relations - seeking publicity with or responding to communications media
- publicity - disseminating unpaid, planned messages
- employee relations - responding to and informing employees and their families
- community relations - seeking to be connected to the community through actions, participation, and communication with community, citizens and leaders
- public affairs - developing effective involvement in public policy
- government affairs - relating directly to legislatures and regulatory agencies
- issues management - identifying and addressing issues of public concern in which an organization is, or should be, concerned
- financial relations - creating and maintaining investor confidence
- industry relations - relating with other firms in the industry
- developing/fundraising - demonstrating the need for and encouraging support for an organization
- minority relations/multicultural affairs - relating with individuals and groups in minorities
- special events and pubic participation - stimulating interest through a focused event or activity
- marketing communications - combining activities designed to sell a product, service, or idea
If you need help putting together a corporate communications plan we can help you, we have done that for other financial institutions around the country. Or, if you are interested in more information please do not hesitate to contact us.
Make it a great Friday. Enjoy your weekend and until we talk again.
Debbi
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