It’s hard to turn on the TV, check your email, or listen to the radio without being bombarded by the over-saturated message of ways to lose weight in the New Year. If you are setting forth a resolution to live a healthier lifestyle in 2011, consider carrying over that resolution to your work life. For instance, you can remove excess from your marketing budget by adjusting tactics that aren’t providing your enough exposure or return.
Let’s take a look at three easy ways to ‘trim the fat’ in your marketing efforts that will free up money that you can put to better use!
1 – Revisit Sponsorships. Instead of pursing a sponsorship with minimal exposure, consider asking for more unique and exclusive ways to draw attention to your brand. Only follow through with the sponsorships that will provide enough return to cover your investment.
2 – Minimize Phone Book Advertising. As long as your locations and phone numbers are accurately portrayed in the yellow pages, people will find you. When was the last time you heard of someone choosing a bank or credit union based on a yellow pages ad? Just about any other advertising medium is a more effective use of your money.
3 – Renegotiate Contracts. We have seen many clients with overpriced advertising, creative design, or research contracts. Contracts are almost always negotiable, especially in this economic environment. If you can’t get a discount, ask for a quote from another vendor to make sure you are getting your money’s worth.
This year, “trim the fat” in your marketing budget so you can put it to better use.
Best,
Jamie
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