Throughout this year you will send multiple messages to customers or members utilizing various mediums. So how can you increase your response to each of these marketing messages? … get a better list!Remember better doesn’t always mean bigger! Simply updating your list with correct customer or member information can go a long way to expanding your reach.
This year, try starting off the year with a campaign or sales initiative to grow your database. Starting with a clean database help to make the rest of your 2011 campaigns/marketing initiatives a success. Whether it’s emails, addresses, phone numbers, followers, or facebook friends, the larger your list, the more people you will reach. And, of course, the more people you reach, the greater response you will receive!
Best,
Jamie
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