Its Monday... normally, that word brings dreaded feelings to a lot of people. Work starts, the schedule resumes, early mornings arrive...
However, would our Friday's be as sweet without Mondays? Would the weekends be as restful and relaxing with no Monday? I think it helps to sometimes touch the four corners of our world (with Monday being one!) to really know how big and exciting our world really is!
Think about your customers/members, too, in this way. Have they been with you a while and maybe have not had the excellent new account experience for a while, been wowed by the speed of your loan approval process, seen the care and attention of problem resolution? Sometimes, we have to remind our customers of "why" they selected us...and NEVER let it go stale!
Reach out, call out, invite them in...whatever it takes, but reintroduce the bank to them and remind each customer of "why" they chose you above every other option in the marketplace!
Its about ensuring that the normal days don't feel less than important...that the customer feels that important, connected feeling.
How?
A million ways....but the best starting point is with the customer in front of you or in front of your staff. Of course, we can help develop a communication program and outreach that helps guide a concerted, connected, consistent program...but simply start somewhere...TODAY!
Cheers!
Bruce
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