Banking is not social ... in fact, it's quite private.Money is private too ... but it allows you to do social stuff.
So, if you want your Social Media program to work, you're going to have to focus on the social stuff.
Determine what your target likes to do. You can do this as simply as asking them in a questionnaire or you can use tools like P$ycle to segment your customers and determine their lifestyle preferences.
Consider focusing your Social Media messages on the social things that your customers or members like to do - then spin the message to discuss how you can better help them save/borrow the money to do those things.
What cool things are you doing with your Social Media program. Brag about it by leaving a comment below.
Take care,
Eric
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