One of my dear friends asked me some great questions today about Facebook and Twitter. I’m posting her question and my response below. Happy Friday!
Question:
How common is it for seniors to be twittering and facebooking? Is it rampant?
Should businesses be investing serious ad dollars towards social media just yet?
Response/Recommendations:
Twitter stats as of April, 2010 (as released by Twitter, thank you http://www.BusinessInsider.com for this info)
- 106 million users. It is adding 300,000 per day
- Draws 180 million unique visitors.
- 75% of twitter traffic is outside of Twitter.com (meaning people are accessing it via apps).
- There are 55 million tweets/day
- Twitter’s search engine gets 600 million queries/day
For the reasons above and because Twitter is FREE, I do recommend a business get started on Twitter. Please see previous posts about this topic.
- Experts are actually predicting facebook will be 50+ very soon. The average age on FB (as of Feb '10) was 44 yrs old ( http://www.viralhousingfix.com/2010/02/23/average-age-on-facebook-44-average-age-of-social-media-users-38/)
- For more Facebook user info/analytics, please visit this amazing page! http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/
- Advertising on facebook via banner ads does require an investment, but just creating a FB biz page/group is free. Here's a post I made about setting up a FB fan page (just links to good articles): http://strategiconlinemarketing.blogspot.com/2010/04/how-to-improve-your-facebook-fan-page.html
- If they are serious about FB advertising, read this article:
- http://www.allfacebook.com/2010/06/facebook-advertising-laws-2/.
Have a great weekend, all!
Laura
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