Shift Happens...

Greetings...

As spring is in full bloom, it reminds me of several things...one is directly tied to a new book that I am co-authoring with Nick Vaglio. It is called Shift Happens!

Spring is about new life, changing seasons, fresh air, warmer weather...all the great things we love to see after a tough winter (remember, I live in Ohio, so the seasons are the best part!!)

The changes that Spring brings reflects the same changes in our Shift Happens book. In early June, you will have the opportunity to read it for yourself, but here is a brief overview of the Shift that is occuring in financial services:

* Shift in the nature and definition of our competitors
* Generation shift from the Matures and Boomers to Boomers and Millennials
* Shift to "I" Expectations of our customer
* Shift to the importance of branding and the customer experience
* Shift in communication channel preferences
* Shift within the industry of competitve dynamics
* Shift of access demands, product needs, and delivery expectations
* And many more...

I know that you see shifts in your region, state, market, and within the walls of your institution. However, much like spring, until we get "knee deep" into looking at it, we miss the gradual changes and one day it simply arrives.

The point of my post today...make sure you are seeing "everything" that is shifting around you...see it, understand it, evaluate it, measure it, and determine its impact to you and your institution. It is much easier to evaluate as it changes versus trying make a large adjustment once the shift occurs...

Be ready for spring, as summer is quickly arriving. Be ready for changes as the shifts in our industry are coming rapid fire succession!

Cheers!

Bruce