Do you have anything to do with digital media or online marketing? If so, you might want to check out the ad:tech conference next week in San Francisco. It's an energetic and fun few days packed with informative seminars and vendor displays, with an attendee list of lots of smart folks from companies on the cutting edge of branding and marketing, or those interested in getting there.
We'd like you to join us for one or more free educational sessions on Wednesday, April 16 and Thursday, April 17 at the conference. We'll discuss the latest AdWords, Analytics, Website Optimizer and Urchin Software product developments and provide new tips on how they can help improve your bottom line. You'll also learn straightforward, data-driven techniques to enrich your website and business directly from our own Analytics Evangelist, Avinash Kaushik. See below for information on the sessions, also in the ad:tech website special events section.
If you don't already have a pass to this great conference, just visit the ad:tech site to register for and obtain a free exhibit hall pass to attend the following sessions:
Location for all sessions: Room 110
What's New with Google Analytics and Website Optimizer?
Wednesday, April 16: 9:30 - 10:30 am
Thursday, April 17: 12:00 - 1:00 pm (Repeat Session)
We're continuing to rapidly iterate on tools that provide analytical power and accessibility to digital marketers. Come hear the most up-to-date news about Google Analytics, Urchin Software and Website Optimizer. This is an event not to be missed!
Scott Crosby, Business Development Manager (Urchin Software)
Tom Leung, Business Product Manager (Google Website Optimizer)
Jeff Gillis, Product Team (Google Analytics)
Successful Web Analytics - presented by Avinash Kaushik
Thursday, April 17: 3:15 - 4:45 p
So much of making money on your web acquisition strategies comes down not to the awesomeness of your campaigns and choosing the right keyword or promotion but rather the greatness or crappiness of your website. This is where Web Analytics and Landing Page Optimization come in. You'll learn how to improve any site using data, and if you pay attention you just might learn how to sell a lot more of whatever you are selling with help from Google!
The first fifty attendees will get a copy of Avinash's book, "Web Analytics: An Hour A Day."
The Google AdWords team will also be hosting several educational sessions that are worth checking out. Here's a full list of free Google events that you can attend:
Tuesday, April 15:
12:00 - 1:00: AdWords Fundamentals
3:30 - 4:30: Optimization Strategies: Part 1
4:45 - 5:45: Efficiently Managing Your Account
Wednesday, April 16:
9:30 - 10:30: What's New with Google Analytics and Website Optimizer?
11:00 - 12:00: Increase Your Advertising Reach (Traditional Media)
2:45 - 3:45: Optimization Strategies: Part 2
4:00 - 5:00 Measuring and Tracking For Success
Thursday, April 17:
12:00 - 1:00: What's New with Google Analytics and Website Optimizer? (Repeat Session)
1:15 - 2:15 Online Video Advertising at Scale
3:15 - 4:45 Successful Web Analytics
See you in San Francisco!
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