Thursday, December 13, 2007

Announcing new graphing tools, ga.js tracking, and six new languages


Today, we're adding several updates to Google Analytics including the ability to graph multiple data points at once, ga.js tracking, and six new languages.

All accounts have access to a new beta feature that allows you to graph two metrics against each other and see how they correlate. For example, you might want to see how your AdWords traffic compares with your site average or how one conversion goal compares to another over time. Here are the instructions on how to access this new graphing feature.

We are also rolling out the new ga.js page tag which we recommend you use for all new accounts and new profiles for new domains. Although your existing urchin.js page tags will continue to work, you may wish to update them to ga.js anyway. This will allow you to take advantage of the most up-to-date tracking functionality as it is added to Google Analytics. An immediate benefit you'll notice is that the ga.js tags allow you to track ecommerce transactions in a more readable way. And, we've created a special resource on the ga.js javascript for power users who want more control over Google Analytics tracking. If you do choose to update your site to ga.js, please note that the old tracking code (which uses urchin.js) and the new tracking code (which uses ga.js) will not work if placed on the same page together.

Finally, we begin supporting six additional languages: Thai, Filipino, Indonesian, Czech, Hungarian, and Portuguese (Portugal). You can select any one of the 25 Google Analytics supported languages from the Language pulldown menu on the Analytics Settings-->My Account page.


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