During my first week here at MarketMatch, I’ve been commuting from Columbus to Englewood (a little over an hour drive) in order to get acclimated to the team and my new role as VP of Client Management. I wanted to maximize this extra time in the car by listening to an audio book. My business coach, Dan Stover, recommended a book to me about leadership, and so I spent those hours in the car this week learning about how to be a better leader.
One of the things that stood out to me was a point the author made about passion. Our body language as we speak about something is the indicator of the amount of passion we have about the subject on which we are speaking. Passion cannot be faked.
You can know the ins and outs of a given service – for example, like all of the kinds of checking accounts your financial institution offers and their features. But, if you don’t bank there and realize the benefits for yourself and really look to see how your credit union or bank is truly helping someone financially, your body language is going to convey something less than passion. Therefore, the likelihood of making a sale is substantially less.
How many conferences around the country have sessions for successful business development? Like, a lot. But here’s a piece of advice: your biggest asset as a business development person is yourself and the stories you have to tell.
Even though banking is an errand, we are in the business of emotions. People aren’t emotional about their loans! They are emotional about what loans get them: a new car, a bigger house with a backyard for their kids to play in, a dream wedding, or a few extra dollars when ends won’t meet. These are the stories on which we should be building our product suites, our marketing strategies, and our business development plans.
Everyone has a story when it comes to their financial picture. Find the stories. Therein lies the passion with which you can weave a pitch to a new business client, a meeting with a potential new homeowner, or a potential employer group.
Amanda
MarketMatch solves business problems for credit unions and banks through marketing by providing FOCUS, generating MOMENTUM, and creating measurable RESULTS.
Contact me to learn how MarketMatch can help you with your marketing efforts, whether it is through marketing strategy, branding or rebranding, budget planning, and much more. Learn more about all of our client services by clicking herewww.marketmatch.com/services.
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