Ode to Bank Marketers

Twas the day of the pitch
  we’re done with brainstormin’.

Done with arguing and spit balling  
  while the coffee’s been warmin’

The strategy’s sound
  and the copy is tight,

The message is nailed …
  the layout’s alright.

We’ve defined the needs, the offer,
  the right segmentation,

the benefits, call to action
  and differentiation.

The suits were all waiting
  looking grumpy and sour.

That’s fine, cuz I’m ready,
  just get through this hour.

I’ll start with a joke,
  about getting through traffic

Then define the objectives
  and our demographic.

We’ll set the stage
  for the copy and art.

If this doesn't excite ‘em,
  then they don't have a heart.

“I just don't get it,”
  one older man said.

Good! ‘Cuz the target’s young singles
  and you’re practically dead!

In the end strategy won out,
  much to my pleasure.

Now the job’s execution,
  and diligent measure.

We will show ROI
  and market share gain

Then wake up the next morning
  to do it all again.

For a little more fun, check out To The Rescue (A Short Play)

We bring these marketing philosophies to credit unions and community banks nationwide, and would love to bring them to your institution too.  Contact us to see how.

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