Are We Spending Too Much Time on Social Media?

Many of us have spent numerous hours researching and learning about social media marketing along with keeping up with the trends, not to mention interpreting regulations, when in fact, only 22% of the time Internet users are actually on social media sites. (via Visual Economics) So what about other avenues of Internet marketing that can bring your company numerous benefits along with stretching your limited marketing dollars?

There are multiple Internet marketing avenues, including, but not limited to; remarketing, search engine marketing and various online ad opportunities. 

All of these tools give us many benefits over traditional marketing including tracking real-time results and instant conversion ability. In addition, you’re able to target your audience by demographics, geography (Geo-targeting), behavior and context, allowing you to place your message to a specific target in your specified trade area.

• Demographics – Age, gender, income, home ownership, and business ownership, are among a few of the options you can narrow down your audience target to include.
• Geo-targeting allows ads to be served based on a user’s geographical location whether by state, city, zip, radius to your branches, etc.
• Behavioral targeting is when ads are served based on the user’s behavior. These are based on a variety of online factors such as previous online purchases, searches, browsing history and can include demographic details as well. For example, if a customer recently visited a site looking for homes you could pinpoint this customer to receive your mortgage loan display ad.
• When ads are served based on related content a user is currently reading or browsing online, it is known as contextual targeting. For example, if you are reading an article on a news website about a bank charging for debit cards, you may see contextual ads for debit cards with no fees from other FIs.

Internet advertising is a smart option for you to consider stretching your marketing dollar and getting results. In addition, your cost per impression (CPM) for Internet advertising is lower than traditional media. If you haven’t targeted this avenue with your marketing campaigns, 2012 would be a good time to give this a try. The dollars you spend to get results will be less than you expect, often less than just one newspaper ad.

If you have questions or need help getting started, contact any of us at MarketMatch.

Cheers to you,

Melissa

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MarketMatch is a full-service marketing consulting firm, dedicated to the credit union and community banking community.  We utilize knowledge-based strategies to help you FOCUS on the efforts that will generate MOMENTUM and yield the greatest RESULTS for your bottom line.