The task of every designer, then, is to create a design that will effectively convey this message. Some designers convey a company’s message in very obvious ways, typefaces, imagery, etc. Other designers prefer to be slightly more subtle. This is often achieved by embedding hidden elements or messages within a logo. These hidden elements and messages can be in the form of words, numbers, icons, depictions, or some other markings.
We’ve all seen the designs below millions of times. But how many of us notice the subtle messages they deliver as well? Take a look now. You may be surprised you didn’t notice these before:
The Big Ten collegiate conference has eleven schools but they didn’t want to change their name. However, they used their logo to hide the numerical “11” in the name.
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This famous logo is extremely clean and simple but this arrow might not look like more than a smile to you. Before, coming to any conclusions I would like you to know the concept behind this…it says that amazon.com has everything from a to z and it also represents the smile brought to the customer’s face.
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You would say you have seen it thousand times but just to make you notice an arrow formed between the letters “E” and “X” conveying speed, direction and reliability of this amazing courier service.
Until next time,
Jeremy
This famous logo is extremely clean and simple but this arrow might not look like more than a smile to you. Before, coming to any conclusions I would like you to know the concept behind this…it says that amazon.com has everything from a to z and it also represents the smile brought to the customer’s face.___________________________________________________________
You would say you have seen it thousand times but just to make you notice an arrow formed between the letters “E” and “X” conveying speed, direction and reliability of this amazing courier service.
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At first glance, it looks like your basic lettered mark, but if you observe this hidden logo, the letters ‘My’ shows a human hand.
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If you look at the two ‘Ts’ and the ‘i’ in between, you can clearly see two people enjoying a Tostitos chip and bowl of salsa.
Most people don’t realize that the smiley face at the top of the logo is also a lowercase ‘g.’ Known as the “Smiling G”, it is used to represent both the company name and the smiles that come from helping people help themselves.
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If you look at the two ‘Ts’ and the ‘i’ in between, you can clearly see two people enjoying a Tostitos chip and bowl of salsa.
Until next time,
Jeremy
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