Wednesday, March 16, 2011

What an 6 year old can teach us about customer motivation.

My 6 year old daughter took up Irish Dancing about 6 months ago (she's the redhead in the photo). For 6 months she's been practicing every day and learning new steps. Finally, last week, she had her fist recital and did great!

She loves her Irish Dancing, but since her recital, she can't stop talking about it.

Stay with me, there's a banking point here ... recognition!

Just a little recognition or reward can help to motivate a consumer.
  • A congratulations notice when a customer hits savings milestones
  • An "your almost there" notice when a loan is paid down to a limit
  • Hand written thank you notes when someone opens a new account or makes a large deposit
Think about how you can do the little things to recognize your customers and reignite the spark of interest, excitement or fun that they felt when they first walked into your branch.

Have a blessed and safe St. Patty's day - a day when we're all Irish Dancers.

Take care,
Eric

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