Ever since I started MarketMatch, we have held a mantra of "thinking inside the box"... it is on our business cards, a crazy picture of me is on our website and it drives our fundamental approach to our clients.
So what IS thinking inside the box?
It is all about doing your homework on who currently does business with you and learning everything you can possibly know about the "who, what, where, how and why"...and then applying those learnings to your greater marketplace.
It is about...
- Analyzing buying patterns
- Visualizing where customers/members live that bank with you
- Recognizing the geographic/zip code/census tract patterns of your customers
- Seeing how your different markets react differently to your marketing messages
It does not take a sophisticated CRM (although it does help), a full time data analyst (although it makes it easier), or a PHD in statistics (wow...I feel a headache coming on!)
But it DOES take a serious focus on the info you ALREADY have available to you...and the creativity to look at it in a completely different viewpoint to see what it can tell you. Look around-- you have the information assets around you right now...they just need to be turned into knowledge! That is the key...having knowledge. Knowledge is actionable information. Data is in a binder, knowledge is in action!
You will be amazed what you already have available to you...and what secrets are sitting on the surface just waiting to be seen!
Need help? Call us...we would be glad to pitch in and bring our ROI Guarantee along for the ride!
Cheers!
Bruce Clapp
No comments:
Post a Comment