Tuesday, November 23, 2010

Gearing Up For BLACK FRIDAY...

Black Friday is almost here and whether you are someone who can’t wait to fight the crowds for a great deal or plan to avoid the commotion at all costs, Black Friday will mark shopping highlight of the year.

Many retailers have already crafted deals to drive sales and push their sales numbers into the black. And it’s time for credit unions and banks to get in on the action… here are a few ideas on how to get involved:

  • Create Black Friday specials on mortgages, savings accounts, and certificates of deposit. Consider extending a modified offer through the New Year.
  • Promote your customers’ debit card usage through the holidays with a holiday drawing that requires a debit card swipe for every entry.
  • Position your CDs or savings accounts as a holiday present. In the current economy, the gift of savings is most likely more useful than a sweater!
  • Open early at 6:00 a.m. to accommodate shopper’s cash needs.

End this year in the black... and gain momentum to continue throughout 2011!

Best,

Jamie

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