Last week, I postedabout noodles and cupcakes and their relation to marketing financial institutions. Now let’s focus on mussels and crème brulee. YUM!
I want you to close your eyes and think about your absolute favorite restaurant. You know, fellas…the one where you’ll make reservations to take your significant other out for a night on the town. Or ladies, the one that gives you a reason to put on your little black dress.
Now…why do you call it your “favorite” restaurant? Is it because it’s a hidden gem off the beaten path where you can tuck back in a corner and enjoy a quiet meal? Is it the atmosphere? The seasonal menu with the locally-sourced ingredients? The wine list? The live jazz? The desserts? The wait staff?
As you can see, there are many things that can make a restaurant amazing, but most likely it isn’t each and every reason listed above. Successful restaurants know what they are good at and focus their efforts on the one or two things that can really set them apart. My favorite restaurant does have a great atmosphere, but the foodie in me is always blown away by its ever-changing menu, and it’s why we call it “our place.”
There are a lot of credit unions out there struggling to find their identities in the market because they are trying to be all things to all people. Perhaps their membership has changed, their main sponsor group went out of business, or they are having trouble attracting younger members.
If this describes your credit union, remember your favorite restaurant. If it’s been open for a long time, they honed their cuisine, defined their target audience, and stuck to what they knew they were really good at, which is why you keep going back. The most important thing you need to have on your menu at this point is a committed staff willing to roll up their sleeves together to do the work of redefining who you are.
Amanda
MarketMatch has helped credit unions and community banks all over the United States define and execute their brands in a proven four-step process we call Power2Brand. Through this process, we will target opportunities to obtain new members, grow existing relationships, and build brand awareness.
Contact me to learn how MarketMatch can help you with your marketing efforts, whether it is through marketing strategy, branding or rebranding, budget planning, new product development, and much more. Learn more about all of our client services by clicking here.
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