I run ultra-marathons…
when conventional wisdom says that even 26.2 miles is too much for the human body.
My wife and I eloped to Florence, Italy with just the two of us…
when conventional wisdom says to have a large wedding with all of your family and friends.
When we were married, I took my wife’s last name…
when conventional wisdom says that it’s the woman who’s supposed to change surnames.
We have 10 rescued animals running around our house…
when conventional wisdom says that one or two animals is enough.
Conventional wisdom says that the only take home you bring from a restaurant is what was remaining on your plate when you got full.
Have you seen the new Olive Garden “Dinner Today & Dinner Tomorrow” promotion?
In an attempt to add greater value for their guests, the nation’s leading Italian Food restaurant is offering two meals for the price of one affordable meal.
I’ve never seen a restaurant sell TOMORROW’S dinner today. I love the unconventional thinking!
And aren’t we all trying to add value for our guests? Well, here’s your chance marketers. It’s planning season for 2013 … The time to think unconventionally.
First, know how you will judge success next year, then lay out your plan to get there. Write down the tried and true tactics … Then, throw out all of the rules and try to add to your list of ideas.
Are there ways you can repackage your products? Olive Garden didn’t reinvent pasta, they simply found a new reason for you to leave the restaurant with more.
Are there ways you can add greater value for your guests? Don’t just think price, but consider time, convenience and experience as value too.
Yes, this blog has more questions than answers – but if I laid it all out, it would take away the fun. But trust me, this “ultra-marathon running, eloping to take his wife’s last name and collect too many animals” guy, has some great, unconventional ideas for client’s plans next year. Conventional wisdom be damned!
With more than 138,000 visits worldwide, we hope that you enjoy this blog. If you find it helpful, please share it with your colleagues. Also, check out our YouTube Channel for short video blogs about financial marketing.
With more than 138,000 visits worldwide, we hope that you enjoy this blog. If you find it helpful, please share it with your colleagues. Also, check out our YouTube Channel for short video blogs about financial marketing.
We bring these marketing philosophies to community banks and credit unions nationwide, and would love to bring them to your institution too. Contact us to see how.
MarketMatch is also a nationally and internationally requested speaker. Contact us to bring our marketing ideas to your next conference.
-------------------------------------------------------------------------------
MarketMatch is a marketing firm, dedicated to the credit union and community banking community. We utilize knowledge-based strategies to help you FOCUS on the right story that will generate the greatest MOMENTUM and prove the best RESULTS with our written ROI Guarantee.
No comments:
Post a Comment