Why so blue?

Colors convey messages. They promote feelings. 

Have you ever noticed blue is a common brand color for many financial institutions? Have you ever wondered why? 

When you look at the meaning of the color blue, it's clear why it's so commonly used. Blue is the color of the sky and sea. It conveys a message of depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Specific shades of blue can convey different things. For example: 

-Dark blue:  trust, dignity, intelligence, authority

-Bright blue: cleanliness, strength, dependability, coolness

-Light (sky) blue: peace, serenity, ethereal, spiritual, infinity

With meanings like that, is it any surprise why it's such a popular branding color? Color choice is just another subtle way to convey a feeling for your customers. 

Other fun facts about blue: 

-53% of the flags in the world contain blue

-blue is considered a masculine color and is highly favored among men

-the color blue may act as an appetite suppressant, which is why it's not commonly used in restaurants. 

Until next time, 

Gail 

Sources: http://www.colormatters.com/blue, http://www.color-wheel-pro.com/color-meaning.html

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