Does it seem like you never have enough money allocated to marketing? It seems like marketing departments are to do more with less each year. At least that’s how I felt in my previous life working for community FIs.
If you have a small department and a small budget, here’s a list of 5 things I did to help stretch my marketing budget further:
- Reuse existing resources from previous campaigns. No need to recreate the wheel every time as many campaigns need only minor tweaking.
- Do you pay high costs for radio development or models for photography work? Utilize your own staff and customers. Make this into a fun competition to find the right voice and the image you’re looking for.
- Print your smaller, direct mail items internally versus outsourcing.
- Utilize interns as much as possible – it’s amazing how much they know. Be sure to interview thoroughly for the area you want help with, whether creative, copy, etc.
- Be creative in finding additional freelance options that don’t cost you money. For example – trade office space (if available) for services you need. It’s also important to check with your coworkers to see what skills they have. Many times coworkers would love to help out marketing and if it’s a win-win for everyone, why not?
AND Number Six – Hire a marketing agency that offers a 100% ROI guarantee - like MarketMatch. (Yes, I had to throw that in. J )
Burn your computer. Blow up your TV. Bludgeon your cell phone. Breathe deeply. This, my friends, is the secret to inner-peace.- Brian Vaszily
MarketMatch is a full-service marketing consulting firm, dedicated to the credit union and community banking community. We utilize knowledge-based strategies to help you FOCUS on the efforts that will generate MOMENTUM and yield the greatest RESULTS for your bottom line.
No comments:
Post a Comment