Think Inside the Box #4

Well...it finally happened.  I am actually inside the box!!

Actually...this is a favorite shot of mine.  Helps me reflect on the importance of staying within our reach.  Don't get me wrong-- staying INSIDE the box does not mean NOT being CREATIVE or expanding ideas!  Quite to the contrary...it is ALL ABOUT being creative--and realizing that you have a lot of what you need close at hand.

However, let's list the top 4 items that you will need to add to what is at hand...for the most complete planning and analysis:

• Customer insights
• Staff insights
• Marketplace insights
• The competitive assessment

These items will help provide the information to fill the gaps of what you know and provide "voice" of the customer in your planning.

Cheers!

Bruce