Resolve to Work Smarter

As we approach the end of the year, a reflective tone on our past performance often resonates. We often compare our actual performance to the goals we had set out for ourselves to see how we measured up.

Reflecting on the past year’s performance of what we did well and what we could have done better leads us to the question, “how can we do it better in 2011?“ Lessons learned from 2010 can guide us in the right direction for working smarter in 2011. Working smarter is very relevant as we remain in an era of increasing responsibilities and minimal budgets.

Explore these ideas to discover ways you can work smarter in 2011…

• Acquire the market and industry intelligence in order to become a “smarter” when targeting prospective customers
• How can you package products or provide relationship benefits to better engage current and new customers in a broader relationship
• Review internal customer data in order to expand balances and services per household through better targeting and more innovative profiling
• Review operational communication messaging in order to maximize retention or expand relationships
• Ensure your products and customer service are better than the competition

Looking over 2010 with a critical eye is important to discover ways that you can continually grow and improve your marketing. Using this information to work smarter will help us to deliver the results we all need to keep growing and reaching our goals.

Resolve to work smarter this year!

Jamie