What's in a logo?

Well first of all lets be clear - your logo is not your brand. Yes - At the core of every brand identity is a brand mark, or logo. It is probably the most important element of your brand aside from the name, but there is an extended list of individual pieces that must fit together to complete a brand and tell the brand story aside from the visual identity.

With that being said, your logo CAN and does stand for alot...it is the first recognizable symbol that represents your organization, it is the "cover of the book", if you will. Some logos or brand marks do a tremendous job of promoting brand awareness, expressing the feel of the organization and support the overall graphical impact of the brand.

Here are some fun, simple and clever logos that do a great job of marrying the brand name, colors and feel into the mark.








If you feel that your brand isn't saying what you think it should or you're not sure how much of a visual impact your logo or graphic materials make, get in touch with us. We would be happy to take a look and give any suggestions to further improve your organization.

Until next time,
Jeremy