As I write this blog, I have contractors in my house finishing my basement to make more room for the kids to play (and, hopefully, a place to hide their toys!!!). Over the last week or so, I've been reminded exactly how much work goes into building a simple room: framing, wiring, lights, moving plumbing, drywall, flooring, etc., etc., etc.Now, I'm a fairly intelligent guy and I have a lot of the tools that these guys are using. I know how to use a tape measure and a saw and I can read Do It Yourself websites. What I'm trying to say is that I might have been able to do this job myself ... BUT...
I simply don't have time. Between the important day-to-day work like mowing the lawn, doing the laundry, house cleaning, basic home maintenance, taking care of two kids and the like, I simply don't have time to do the bigger jobs. Besides:
- It would have taken me ten times longer because I don't have the same skill set as a contractor
- I don't have ALL of the tools that I'd need
- IF I was able to finish the job, the quality wouldn't be nearly as good
The way I had to find the right contractor, it may help to find a marketing partner that has:
- The experience of creating and implementing strategic plans, building differentiating brands, segmenting and targeting the right customers and training sales staff to deliver on the marketing promise, ...
- The marketing tools that you may not have, be they creative, PR, media, strategic planning, etc., and ...
- A proven track record of quality specific to your industry.
What I've learned this week is that having the right people help you get the job done, makes for a better end product, a more restful nights sleep and more time for me to do what I want to do, like hang out with my kids.
Take care,
Eric
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