Sitcoms

About an hour ago I could hear my husband laughing hysterically...he was flipping channels as he waited for his latest coding change to upload (he's a software developer!) and came across a classic Cheers episode. You know the one...it's the episode where the writers ran out ideas but wanted to have a "new" show so they put together the highlight reel. SNL is making a killing doing the same thing right now! So here' my attempt to refresh your memory on some MarketMatch classics:

So, Soap is smarter than a bank? The blog was posted June 18, 2008. That day, the Dow closed at 12,029.06 and Barack Obama was still "just" a senator. So is this blog post still relevant today? ABSOLUTELY!! Now, if never before, is your opportunity to differentiate yourselves from everyone else in your market. What do you stand for? Are your institution's value statements posted on a wall in the breakroom? Do you even have value statements? You need to be reinforcing them with your staff, your customers and your community at large! Carpe diem!

On Monday, October 20, 2008 one of my fellow MarketMatch bloggers, Nick Vaglio posted ALCO is Not Dog Food. With the media abuzz in the banking industry, I think this post deserves an encore! As you communicate your safety and soundness, respond to media questions and use publicity to promote your institution, please reference back to this. I have read more press releases and advertisements referencing LTV, various ratios and other banking-specific acronyms to choke a horse. This is more important than ever right now!

And on a final note for this fine Wednesday afternoon, Eric Gagliano posted Who is Your Uncle Dave on December 22, 2008. Eric, thank you. Thank you for reminding us that people do business with people. We all know customers are more likely to do business with those we respect, appreciate and care for. Does your community care about you?

And as Bruce would say, Cheers!

Jenna