Is it possible? Is there a light at the end of the recession tunnel?
A slew of economic reports released last week may be hinting at some possible good news. Out of 12 reports released last week, 7 were better than expected and 2 met expectations. And investors responded by sending the stock market to a healthy gain last week.
Heck, I watched the news last night and hardly saw anything bad about bankers!!!
The point is that as the economy begins to turn a corner, so will the public eye and focus. As your community's hometown financial institution, have you done everything you can to capitalize on the mistrust and negative perceptions of the larger banks?
Soon J-Lo or A-Rod or some other far too wealthy person who doesn't use their whole name will do something stupid and, as Americans, we'll focus on the next shiny object that comes along. People will forget that big banks "are bad," and then the large banks with their enormous marketing budgets will begin to gobble up market share again.
Seize the day, fellow community bankers and credit unioners! Don't wait. Get your piece of the market share pie while we still have a competitive advantage!
Happy Trails,
Eric
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