So I just learned that one of my favorite conferences has been canceled due to lack of registrations. This makes me sad, but at the same time I am wondering if we will see more of that happening this year.
It seems that every institution is tightening the belt (or closing the pockets altogether) on "frivolous" expenses because of media scrutiny, a tough economy and leery customers. I know that it is important for you to have continuing education to stay on top of new ideas and shifting trends, but at what cost?
Does the location of the event have anything to do with you decision? For example, if your registration is $500 plus travel expenses, would you be more or less likely to go if the conference was in Omaha versus Orlando? Or would you rather pay $500 for a series of webinars that are offered weekly or monthly and you can pick and choose which you attend.
Last year, we saw the writing on the wall. As a company, we made the conscious decision to be more mindful and deliberate in our conference spending...because we knew you would be faced with the same decision. That's when we came up with our Brown Bag Lunch series.
We thought that if we could bring you a series of hot topics for free, and provide you with continuing education credits, maybe it could free up a portion of your budget to do other marketing things that could directly generate revenue for your institution!
We have made the sessions available to on our website to download it for free (although, this month we are having a little trouble with our FTP, but it will be there by the end of the week!)
Go to MarketMatch.com for details about our Brown Bag Lunch Series and sign up for any or all of the sessions that interest you or to download one you may have missed.
Here's to new and creative ways to be extraordinary!
Jenna
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