There's nothing like a little healthy competition! When you reach a certain level of expertise at some discipline, adding a little competition against others can help you to develop new skills and improve your "game" more than anything else. And it can be a lot of fun!
That's why we're hoping you'll grab your laptop, hook up your favorite mouse, stretch out your fingers, and join:
(Cue "Star Wars" theme song) If you choose to join the competition, you'll have a few days to analyze the last month of traffic to the website www.webanalyticsassociation.org using the WAA's Google Analytics account. Then, simply email in an analysis or recommendation for how to change the site or marketing, or even a simple insight about their traffic, keywords, or visitor navigation.
Basically, you are acting as a one-time analyst. What do you think is the most insightful traffic data? What reports and trends should be acted on? (As a starting point for readers of this blog, read what Avinash says about bounce rate - it might be a good place to start, and you can see this metric clearly in almost every Google Analytics report.)
Entries will be judged by a panel of experts (Neil Mason, June Dershewitz, and Avinash Kaushik), and prizes will be given for the most effective and insightful analyses. Here at the Google Analytics team, we might also might send a prize to the finalists, and also, we're hoping to do a blog post here after the championship where we'll name the contest winners and show the recommendations and insights they submitted. We're talking fortune and glory (cue "Indiana Jones" theme song) -- the techniques you use to analyze the data may be immortalized to inspire many a future analyst or marketer.
If you don't have a Google Analytics account, this would a good way to learn about Google Analytics, and since we've made actionable data discovery as intuitive as possible within Google Analytics, finding insight is not a difficult task.
The competition is easy to join: simply sign up to be a Web Analytics Association member, which brings a lot of benefits such as discounts to industry events, informational newsletters and best practice guides, exposure to thought leaders and peers who also work in web analytics, and access to advanced instruction about website analysis techniques. The Championship started on June 1 and there is still plenty of time to do some analysis and submit an entry. You'll definitely come away a better user.
We're rooting for you! For more details, visit the Web Analytics Championship page and FAQs.
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