In case you're interested, VKI Studios, a Google Analytics and Website Optimizer Authorized Consultant in Vancouver, is running a webinar called "Landing Page Optimization: a process using Google Analytics and Google Website Optimizer" on February 5 (tomorrow!) with Tom Leung, Product Manager for Google Website Optimizer.
You can register here to listen in.
Landing page optimization is especially practical as marketing budgets tighten up: if your company is talking about decreasing online advertising, traffic to your site can also decrease, which makes increasing conversions more crucial than usual. The beginning of the year is a great time to take a look at your site with the user experience and your message in mind.
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