Learning about Google Analytics just got easier with the recent release of Justin Cutroni's new e-book, Google Analytics Shortcut published by O'Reilly Media. The downloadable e-book is separated into sections and offers advice for users of all skill levels, starting with "Getting Setup Correct," and moving on to more advanced tips and advice on avoiding configuration mistakes.
Justin is a Google Analytics Authorized Consultant with Epikone. I consider Justin to be a trusted source and have consulted him on a number of complex web analytics issues. He always impresses me with his industry knowledge and how many subtle details he knows about Google Analytics. Justin plans to update his book twice a year and free downloads of updated material will be available to everyone who has purchased the book so that as we continue to roll out new features and capabilities, Google Analytics Shortcut will remain up-to-date.
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