This past Wednesday, we hosted our first ever Google Conversion University event. Over 100 participants from across the country visited the Googleplex for a day to gain insights into using Google Analytics, Website Optimizer, and AdWords. To everyone who attended: Thank you for making the event so much fun and for sharing your ideas and experiences with us. We sincerely hope that you left inspired and more knowledgeable than you arrived. (We also hope that you enjoy your T-shirt and Avinash Kaushik's new book!)
So, what was covered? Brett Crosby opened the day by providing some perspective on the evolution and direction of Google Analytics. Avinash Kaushik presented "Successful Web Analytics Approaches" and "Creating Data Driven Cultures". Stephanie Hsu spoke about using Google Analytics to optimize your AdWords campaigns and Alex Ortiz explained how to track rich interactive web experiences. In "Optimizing Customer Experiences", Tom Leung described how to implement a variety of testing scenarios using Website Optimizer. Jeff Gillis presented on the spectrum of the Google Analytics product ecosystem including how to track offline and radio advertising.
But perhaps most interesting of all were the "Ask the Team", Lab, and Q & A sessions. We were able to hear your thoughts, challenges, and ideas and renew our focus on making Google Analytics even better.
Those of you who weren't able to attend will get another chance. Our plan is to make Google Conversion University available to as many website owners and advertisers as we can. We'll keep you posted.
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