We have not yet established a certification for reaching the master level of Google Analytics, but ROI Revolution, a Google Analytics Authorized Consultant, is definitely the equivalent, and they want to pass on some actionable wisdom with a six-week online Google Analytics training course which launches on Aug 9, 2007 at 1:30 pm EST. We think Google Analytics is easy to use and set up, but if you're like us, sometimes you want to walk through a new process with an intelligent teacher to quickly become an expert. Also, there are some tips and techniques they use that we haven't even documented in the help center, such as these incredibly cool filters which populate your e-commerce transaction reports with the referring source and keyword that brought the buyer. This links a specific transaction with a specific keyword. Advanced stuff, and beautiful.
And consider this a huge plug for all our Authorized Consultants - if you aren't aware of them, you don't know what you're missing. These guys affordably work in concert with clients to find high impact insights about users and sites. We've seen them modify the Google Analytics javascript to integrate it with in-house lead tracking software or automatically track outbound clicks (more on this in a future post, Mr. Jacka). However, if you're simply having issues with implementation or analysis - or just have some general support questions and would like to talk to someone on the phone - you can also give them a call. They'll give you a reasonable hourly quote, and you'll be more knowledgeable for it. Isn't that the whole point?
Find one near you here.
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