Have you ever had an absolutely preposterous thought? One that actually made you smile with the absolute outrageousness of the idea. And occasionally, have you given it even more thought, you start to believe it can happen... thinking differently is starting to work!
 |
| A Classic Example of Preposterous Ideas that came to life! |
Well, I want to share the power of two words... WHAT IF.
Over the last several weeks, I have seen the power of those two little words...
What If...
- we didn't have a marketing budget, but instead we funded everything that generated a positive ROI?
What If...
- we paid our tellers like loan officers and made it a career versus an entry level position?
What If...
- we doubled the interest rate on checking accounts once a customer referred five friends?
The power of What IF...its in the nature of the question and also the process of thinking differently. Steve Jobs is a classic example of preposterous thinker that changed the world.
Your assignment, if you should choose to accept it, it to think of ONE...just ONE...preposterous idea and give it every effort to see if you can make sense of it. Share it, kick-it around, noodle on it, shoot holes in it...it may never raise to the level of reality-- but then again you might just be on to something!
Perhaps our ideas won't change the World...but they CAN change OUR world!
Cheers!
------------------------------------------------------------------------
With nearly 190,000 visits worldwide, we hope that you enjoy this blog. If you find it helpful, please share it with your colleagues. Also, check out our YouTube Channel for short video blogs about financial marketing. We bring these marketing philosophies to credit unions and community banks nationwide, and would love to bring them to your institution too. Contact us to see how.
MarketMatch is also a nationally and internationally requested speaker. Contact us to bring our marketing ideas to your next conference.
See our story here. (click)
Chat with me LIVE! (click)
No comments:
Post a Comment