It’s not just our tag line … it’s our business model.
This week, we take the ultimate look behind the MarketMatch curtain. A glimpse into our innermost workings. The drivers behind everything that we do for your credit union or community bank.
This is part 1 of a 3 part series this week that will outline the simplest of strategic processes and the true value to how we partner with financial institutions to drive bottom line success.
Focus ... Momentum ... Results
FOCUS
Thank God it's Monday! That's right, TGIM!!!
Most of us, like most every other Monday, are attending staff meetings ... and management meetings ... and meetings on when to have our next meeting.
We are gazing at our calendars, as we drain another cup of coffee, trying to figure out how the heck we're going to get everything done this week.
But Mondays in December are a bit different, aren't they? It's not just what can we get done this week. On these special Mondays, we're thinking about what we can get done next YEAR.
On any given day, there are a million strategies that you can focus on. The trick is to identify the handful of strategies that you should focus on.
Our Approach
We recommend you start with the desired end results and back into the most relevant and impactful strategies to help pin-point the focus and maximize the available resources.
Most of us, like most every other Monday, are attending staff meetings ... and management meetings ... and meetings on when to have our next meeting.
We are gazing at our calendars, as we drain another cup of coffee, trying to figure out how the heck we're going to get everything done this week.
But Mondays in December are a bit different, aren't they? It's not just what can we get done this week. On these special Mondays, we're thinking about what we can get done next YEAR.
On any given day, there are a million strategies that you can focus on. The trick is to identify the handful of strategies that you should focus on.
Our Approach
- Identify no more than 3 core objectives for your credit union or bank.
- Most growth-oriented objectives typically have 3 parts: Acquire new accounts, Grow or expand existing accounts and Retain existing accounts.
- Identify the 3-5 most impactful tactics to fill these 9 buckets.
It's really that simple. If a new opportunity doesn't fit into this chart, it's not a priority. If a new "fire" doesn't affect this chart, it's not a priority. If a new idea doesn't enhance this chart, it's not a priority.
At the end of the day, if you stay focused on this chart, you should drive MOMENTUM for your institution.
At the end of the year, if you complete each tactic on this chart, you should experience the RESULTS that will achieve your core objectives and drive growth for your institution.
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With nearly than 160,000 visits worldwide, we hope that you enjoy this blog. If you find it helpful, please share it with your colleagues. Also, check out our YouTube Channel for short video blogs about financial marketing. We bring these marketing philosophies to community banks and credit unions nationwide, and would love to bring them to your institution too. Contact us to see how.
MarketMatch is also a nationally and internationally requested speaker. Contact us to bring our marketing ideas to your next conference.
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MarketMatch is a marketing firm, dedicated to the credit union and community banking community. We utilize knowledge-based strategies to help you FOCUS on the right story that will generate the greatest MOMENTUM and prove the best RESULTS with our written ROI Guarantee.
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