Thursday, June 14, 2012

A Creative Kick in the Pants

Interested in learning more about how your creative juices flow or how to better evaluate a creative strategy? The answers lie within YOU, believe it or not.

Be honest with yourself...most of the time some sort of outside influence is a starter fluid to a great idea. I came across a tool that makes you ask detailed questions about not only yourself but about the creative situation, forcing you to dig deep, within your own being, for the answers. It helps you find out how YOU work and how to get those thoughts and ideas to an interpretable substance.

The creative process is all about asking the right questions to come up with the best answer or creative solution. This is just another tool on how to ask those questions and how to challenge yourself. It doesn't give you the magic answer to creativity or give you the golden egg to mind-blowing insight but it does make you think about how you think. I thought I would share it. Check it out.

344 Questions: The Creative Person's Do-It-Yourself Guide to Insight, Survival, and Artistic Fulfillment - By Stefan G. Bucher

As always if you need help with an idea or campaign we are here to help.

Until next time,
Jeremy

MarketMatch is a full-service marketing firm, dedicated to the credit union and community banking community.  We utilize knowledge-based strategies to help you FOCUS on the right story that will generate the greatest  MOMENTUM and prove the best RESULTS with our written ROI Guarantee.

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