Monday, May 16, 2011

Standing out in a crowd..

Ok... we have all seen it...the crazy guy with the rainbow hair holding the sign.  It got our attention, right?  For a second, yes.

In the crowded world of banking... we all have options (and so do our customers!) we can---
  1. Be the crazy guy in the rainbow wig
  2. Be the non-descript woman dressed in casual clothes
  3. The young man with the #7 jersey (along with 4,753 others wearing the same!)
  4. Or we can be the stylish person that turns head when they walk past...because they just look confident and well put together!
We say #4 all the way!

In recent months, we have been doing a tremendous amount of product evaluation and realignment.  Some because it has been done in a long time and other looking to stay ahead of the curve!

When done right, you become the stylish person that does not need the fancy rate, gaudy hair, or best gift with purchase...peoples will bank with you because you offer the best value for their time, effort and life. 

This is an enduring value proposition...but one that takes strength to offer and stand-by...while others flash their rate, lower their fee or offer a cool new Corningware set!

Hang tough...it WILL be worth it in the end!

Call us...we can help you be strong!

Cheers!

Bruce

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