Markets can differ in income levels, demographics, population, family size, brand awareness, product usage and more. All of your markets should vary in some level and getting to know the unique differences to your markets will better help you market to them.
If you are mass marketing a broad message to all markets, it is time to take a closer look. Try identifying how each of your markets differ in:
- Geography (region, size, population, climate, etc.)
- Demographics (age, gender, family size, generation, income, education, etc.)
- Psychographics (activities, interests, opinions, values, etc.)
- Behaviors (benefits sought, usage, brand loyalty, etc.)
Once you determine the differences in your markets, don’t be afraid to use the information! This market information will better allow you to target your market so you can better speak to that audience.
Best,
Jamie
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