We
previously highlighted a campaign that American Apparel ran on YouTube in which they targeted pet videos -- including one of
the most famous videos on the site. Part of the secret of American Apparel’s success was their use of Video Targeting, a tool that helps advertisers find and target relevant partner videos on YouTube. As with
other products we’ve recently launched, the Video Targeting Tool is integrated with Google AdWords and makes it easier than ever for you to run integrated, targeted, and measurable campaigns across the Web. Here’s how it works:
With so many of you now using the Video Targeting Tool, we rolled out some big improvements, including localized versions in 25 countries around the world. There are also a lot of new features to explore, so we decided to host a webinar that will give you an overview of the tool’s functionality, as well as best practices and case studies.
The webinar is scheduled for 10 am PDT on May 19th, 2010. To register for the event, please fill out the registration form
here.
Posted by Katrina Kurnit, Inside AdWords crew
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