A local credit union is saturating broadcast and full-page newspaper ads with the fact that they are "Giving back more than $4,000,000 to their membership."
Pretty darn impressive, huh?
Well, of their 183,000 members, that comes out to less than $22 per person - or 4 days worth of Mocha Lattes.
I guess the point is that we need to view everything in perspective.
How much has your institution lent to businesses and consumers this year? Even if it doesn't sound like much to your "banking" ear - it likely sounds like a fortune to your community.
Just some food for thought.
Have a wonderful holiday season.
Take care,
Eric
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