Quick Branding Exercise

Just getting a chance to go through my notes from the Indiana Bankers Association Mega Conference held in Indianapolis a couple of weeks ago. Came across a great tidbit from Joe Sullivan's presentation on creating brand differentiation.

"Take the seemingly inconsequential things that

differentiate your brand and blow them out of proportion."

Sounds like it could be a fun Friday afternoon branding exercise. Spend a few minutes listing those things big or small that make your bank or credit union different from the ones down the street. Make it fun. Think of all of the quirky things that make you different. Think of the little things that customers comment on, like the dog biscuits in the drive-through.

Look at the list and see what you think could really resonate with customers needs today. Now, determine how to market that differentiation to customers as a benefit and you've created something to give your brand the "Wow" factor in a commodity market.

Enjoy,

Deanna