Be engaging. That's it. It doesn't sound challenging, does it...especially for a marketing person. Generally speaking, we are the most engaging of human kind! So what's the news here you ask? Great question, let's dig in!
As a marketer, you need to understand all areas of the institution, its issues, challenges and successes. Once you understand these elements, you can better articulate your marketing strategy and put yourself in the drivers seat of change.
Engage your CFO. The CFO has an endless supply of knowledge that can help you in your efforts. Become best friends if necessary, but leverage their knowledge and be recognized as an agent of change and a catalyst to get things done in the bank.
Engage the staff. If you don't take the time to communicate with them (and get their endorsement) why should they take the time to embrace your strategies. While you may be the leader, leaders alone don't win battles...you need all of the troops. Seek their involvement, detail how their position and input impacts the overall bank and the marketing efforts. Everyone loves to feel as though they are a part of something bigger.
That's it. It's not rocket science, but sometimes we all need a little reminder that we are not in this alone and that engaging the key players around us can set us up for great success!
Check back on Monday for step 2!
Be extraordinary today, and have a great weekend!
Jenna
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