On March 5th, we announced the rollout of our new Benchmarking reports. These reports provide context to your Google Analytics data based on industry verticals so that you can gain more insights for your own business. As of today, users should start seeing Benchmarking industry data populate in Google Analytics. The number of verticals and the quality of the data will likely grow as more and more customers enable this feature.
It is important to note that Benchmarking is opt-in only, so if you haven't yet enabled benchmarking in your account, but would like to, please do so now. Simply have your account's administrator login to the data sharing settings page and select "Share my Google Analytics data... Anonymously with Google products and the benchmarking service".
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