We often mention Google Checkout and the integration with Google Analytics because Checkout is an excellent way for e-commerce merchants to optimize their conversion process for their customers and for their business. But how does having the Checkout button on your site and in your shopping cart checkout process actually help you? Why use Checkout?
Now there is an informative success story about using Google Checkout. Ritz Interactive is a successful e-commerce business that specializes in online camera sales. The checkout process is key to their business, and Google Checkout helps them in three ways: 1. by offering low processing fees which directly benefit Ritz Interactive's bottom line; 2. by offering incentives and money-saving promotions that directly benefit their customers, and 3. by offering a highly credible and secure e-commerce processing option from Google for buyers.
We hope you find Ritz Interactive's story informative, and click here to learn more Google Checkout.
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